Sports celebrities supporting CHERISH campaign
'Kicking out at Men's Cancers'

3 familiar UK sports champions have signed for CHERISH again
(clockwise from top left)
Sir Steve Redgrave,
5 times Olympic Gold Rowing Champion
Sir Matthew Pinsent,
4 times Gold Olympic Rowing Champion,
Peter Ebdon,
Embassy World Snooker Champion 2002.

The incidence of cancer in UK males

One in three people will be diagnosed with cancer during their lifetime.
Cancer is a disease that affects mainly older people, with 64 per cent of cases occurring in those aged 65 and over.
The most common cancer in men is prostate cancer, responsible for a fifth of all new cases.
The incidence of lung cancer continues to fall as a result of the decrease in smoking among men in recent years.
Large bowel cancer is the third most common cancer in men.
Together these cancers account for over half of the newly diagnosed cancers in men.

As the average life expectancy in the UK has almost doubled since the mid nineteenth century the population at risk of cancer has grown.
It is estimated that around 1/3 of all cancers are caused by smoking and 1/3 by diet.
Current government data reports that around a quarter of adults smoke.

In 2001, more than 270,000 new cases of cancer were registered in the UK.
There are over 200 different types of cancer but the four major types, breast, lung, large bowel (colorectal) and prostate
account for over half of all cases diagnosed.
In the young, other cancers are more common.

Survival rates for men with prostate, bowel and testicular cancer have improved significantly since the 1970s.
For men diagnosed with lung cancer survival has not improved greatly.
Of the 15 most commonly diagnosed cancers in men, testicular cancer has the highest five-year relative survival at 95%
and pancreatic cancer has the lowest at 2%.

The ten most common cancers* diagnosed in the UK, males, 2001